The Illusion of Innovation In The Modern Outdoor Industry

Two weeks ago Colin & Justin gave their thoughts on Puffin Drinkwear (listen to that episode here) and how the brand that makes cute coozies for your beer should really offer some sort of performance advantage if it was going to operate like an 'outdoor brand'. After receiving listener feedback on the topic Colin decided a deeper dive was necessary.Today on THE ROCK FIGHT (an outdoor podcast that aims for your head) Colin gives you the history of innovation in the outdoor industry, why we get to have the products we do and why until we get our act together when it comes to making things, we should at least demand a level of innovation in the products that are being made.Please follow THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Support our sponsors!Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure! Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.