EPISODE · Feb 12, 2026 · 1H
The Immigrant Woman Who Sold A Million Sneakers
from Warm Intro · host Jiwon Moon
Sidra Qasim created the internet’s favorite sneaker. In getting there, she has lived a life that no one could have predicted.Born and raised in rural Pakistan, Sidra clawed her way out of a system that afforded her no opportunities. Through sheer will, she made it to America and started a company that no one believed she could run.But now, at 39, Sidra is the founder CEO of Atoms — notoriously the world’s most comfortable sneaker brand, with over 1,000,000 pairs sold, worn by celebrities from Malala to Marques Brownlee, funded by Silicon Valley’s greatest minds.Join us for a deeply sentimental conversation about what true courage looks like, how things go viral, and how just about every founder deals with depression at one point.Warm IntroA conversation, not an interview. Warm, sometimes weird, conversations with interesting people doing big things. Warm Intro is a video podcast. We're available on every major podcast app and YouTube.YouTube: @warmintroInstagram: @warm.introHosted by Chai MishraChai is the Founder of The Essential, an ethical commerce company funded by the leading lights of Silicon Valley.Chai served on the board of UNICEF, and has advised cities, universities, national sports teams and Fortune 500 corporations. A Forbes 30 Under 30 honoree, Chai’s work has also been covered in publications ranging from the SF Chronicle to Business Insider.Presented by WefunderWefunder created The Community Round.— allowing founders to raise funds directly from their communities — allowing anyone to support their favorite founders and join their success.Raise on WefunderViews here are those of the host and the guest. Wefunder makes the show possible but doesn't control who we have on or what we say.
What this episode covers
Sidra Qasim created the internet’s favorite sneaker. In getting there, she has lived a life that no one could have predicted. Born and raised in rural Pakistan, Sidra clawed her way out of a system that afforded her no opportunities. Through sheer will, she made it to America and started a company that no one believed she could run. But now, at 39, Sidra is the founder CEO of Atoms — notoriously the world’s most comfortable sneaker brand, with over 1,000,000 pairs sold, worn by celebrities ...
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The Immigrant Woman Who Sold A Million Sneakers
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