The Impact and Value of Marketing Through a Community with SJ McMillan

Send us Fan MailIn this episode of 10 Minute Marketing, Sonja is joined by entrepreneur and community leader SJ McMillan, founder of MelanList. MelanList is a community dedicated to helping align Black business owners, Black community, and promoting global Black consumerism.Looking at how people spend their money, how businesses are being chosen by consumers, and how a business uplifts its community, SJ has built a network committed to partnering with, promoting, and authenticating Black-owned brands. This not only sows support within the community, but creates an easy path for consumers to buy with intention - and not just when it's trendy to do so.They further discuss how SJ goes about marketing MelanList itself, but how MelanList increases visibility for the businesses in its community. They bring up networking through nervousness, making connections across industries, building strategic partnerships, incentivizing their audiences, and word-of-mouth as powerful tactics to heighten awareness around brands.From blossoming an idea into a business to her future goals, you don't want to miss SJ's insights on community-based business and marketing. About SJ McMillanSJ McMillan is a visionary founder bringing business and community in stronger alignment. With a passion for stoking growth and considerate guidance, she infuses self-care and expanded perspectives into the fabric of her influence. Under her leadership, MelanList has partnered with new and thriving companies verifying their commitment to the community and supporting their success. SJ's commitment to collaboration and representation has fostered a culture of discovery and excellence. Beyond her professional achievements, she embraces philanthropy and cultural introspection. Wielding financial activism, community service, and other actionable solutions to resolve social issues, SJ's bold vision and unwavering determination empower MelanList to help reshape global Black consumerism. instagram.com/melanlistfacebook.com/melanlistwww.pinterest.com/melanlist