The Impact of AI and Machine Learning on Health Care Marketing - Preparing Marketers for A New Generation of Data and Technology

Artificial Intelligence (AI) is revolutionizing almost every industry and area of life today and the field of healthcare marketing is already being impacted in big ways. From how we segment and target customers, to how we purchase and manage digital media platforms to how we engage with patients and deliver value, AI is having a transformational impact how healthcare marketers perform their roles. In fact, how we have practiced marketing for decades will fundamentally change with this new technology. And while marketers don’t necessarily need to know the technical aspects of machine learning and neural networks, they do need to understand how these tools are rapidly expanding from innovation to widespread use in everything we do to build brands and attract and retain customers. AI is redefining our industry – and marketers who embrace these changes and who have a fundamental understanding of how these tools work – will emerge as the next generation of industry leaders and influencers.