The Impact of Anti-Pollution Ingredients on Beauty and Personal Care

Antipollution ingredients are not just a fashion trend but are likely here to stay. In fact, pollution protection is becoming as essential as UV protection, especially in highly polluted megacities. Consumer’s needs around the world are driving the demand for urban cosmetics specially designed for city life. This opens up worldwide opportunities to market new ingredients able to clean, protect and repair our natural barrier against pollutants. However, Eastern and Western consumers demand antipollution products for different reasons and thus customization and proof of efficacy are key to capture the growth potential of the market.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.