The Impact of Consumer Psychology in Marketing - Sarah Chaya Presch

In today’s episode, I’m thrilled to sit down with Sarah Presch, the Chief Marketing Officer at Dragon Metrics. Sarah has some really valuable insights to share that I know will resonate with you all.We will explore why it’s important to think beyond just the numbers and how add a bit of psychology into our marketing campaigns that can make a big difference. Sarah will also break down the pros and cons of working in a big corporate role, running your own agency, or being part of a smaller team—something I know many of you are curious about. And for those of you looking to broaden your reach, she’s got some great tips on international SEO.So, if you’re ready to take your marketing skills to the next level and get some real-world advice from someone who’s been there, stay tuned. This episode is going to be packed with ideas you can start using right away!✨ Episode Topics:00:00: The Role of Consumer Psychology in Marketing07:29: Understanding Identities and Group Affiliations in Marketing13:50: Psychographics: A More Effective Targeting Approach19:31: Measuring Conversions and Tracking Results in Marketing23:41: Finding Your Own Path in Marketing🔗 CONNECT WITH SARAH:👥 LinkedIn: https://www.linkedin.com/in/sarah-pokorna/💻 Website: https://www.sarahpresch.com/ASK Anything on The Aspiring CMO show and get your questions answered right on the show!https://forms.gle/jswoQq8dy8u2oisT6Subscribe to The Aspiring CMOFacebook: https://www.facebook.com/theaspiringcmoInstagram: https://www.instagram.com/theaspiringcmo/ YouTube: https://www.youtube.com/@theaspiringcmo/featured