The Impact of Coronavirus on Sustainability Initiatives

In this episode, we look at the impact of COVID-19 on the sustainability efforts of companies around the world. Over the last several years, companies have made bold sustainability commitments, but the COVID-19 pandemic changed priorities to public health. Sustainable packaging commitments have been particularly affected, with companies pausing the use of reusable containers and some governments lifting bans of single use plastic.   The economics of sustainability will remain challenging during this pandemic, but the disruption won’t last forever. COVID-19 is demonstrating the impact purpose-driven businesses can have on society and could likely be a tipping point that accelerates sustainable development.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.