The Impact of COVID-19 on North Africa and the Emerging Middle East

There are three major trends that Euromonitor International observed in the regions of North Africa and the emerging Middle East during the coronavirus pandemic. The first trend is stockpiling, where consumers hoarded basic staple foods such as pasta and rice as well as essential products. Secondly, we saw consumers trading down to lower priced brands from more premium ones. Finally, consumers switched from going to traditional stores to e-commerce out of necessity. E-commerce has historically been weak in the region, but boomed as consumers were faced with lockdowns. In this podcast, Euromonitor explores specific industries in North Africa and the emerging Middle East that are adapting to life after COVID and gives an outlook for the next five years.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.