The impact of decision fatigue on UX - Hick's Law

from Design Gist · host Design Gist

In this episode of the Design Gist Podcast, we discuss Hick's Law, a fundamental principle in UX design that states the time it takes to make a decision increases with the number and complexity of choices. We explore its relevance in today's content/app-saturated world, share personal updates, discuss product reviews, and reflect on the challenges designers face in creating user-friendly experiences. The conversation also highlights the importance of simplifying choices while also considering user familiarity and expectations in design.

Episode metadata supplied by the publisher feed · Published Sep 7, 2025

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The impact of decision fatigue on UX - Hick's Law

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This episode was published on September 7, 2025.

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