The impact of executives within an organization contributing on social media

In this episode of Tech Qualified,  Justin Brown and  Meredith Metsker dive into the world of social media's role in business growth with Kirsti Lang from Buffer. The conversation starts with the importance of having a strong digital presence, even for small teams, and quickly transitions to the power of authenticity in social media marketing. Kirsti emphasizes that people trust individuals over brands, making the personal stories and posts from company leaders crucial for engagement and trust-building.Kirsti shares practical advice for executives hesitant to embrace social media, suggesting starting small with regular posts to showcase the human side of business. She explains that sharing the founder's journey and the company's story can significantly impact audience engagement, resonating more than traditional brand posts.The discussion also highlights the need for consistency in social media efforts and the value of having a strategy that includes content pillars and audience understanding. Kirsti suggests that marketing teams can support their leaders by providing tools, content calendars, and encouraging a culture where posting on social media is seen as an opportunity rather than a chore. The episode wraps up with the insight that anyone within a company who aligns closely with the ideal customer profile can be a valuable voice on social media, not just the executives or marketing team.This episode is produced by New North.  New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.