The Impact of Social Media in Military Recruiting: Changing for the Better?

As the US as a whole has increasingly adopted social media into the day to day of normal life, the US armed forces has established its own recruiting strategy and social media accounts to facilitate communication and interaction with potential recruits, family members, and friends. Throw in a pandemic where military recruitment teams cannot meet people where they are at, and personnel are farced to get creative in reaching new candidates - especially ones coming from a tech savvy Generation Z. Jason Singleton, who has around a 10 year notch on his US Marine Corps belt, has taken social media a bit further with his USMC career: he uses it as a recruitment tool, but also to showcase the man behind the uniform and highlight some of his life balancing being active duty, being a military spouse, and managing the chaos of military moves with his family.Is social media a good tool and making military recruitment better? We believe so.  Hosted on Acast. See acast.com/privacy for more information.