The Impact of the Olympics on Consumer Finance

Visa is one of the main sponsors of the Olympic Games, and is aspiring to make it the first "contactless games", states Michelle Evans, consumer finance industry analyst at Euromonitor. London first saw contactless payment options in 2003, when the Oyster Prepay card was introduced to the transit system. Now, tourists can use their Visa or Mastercard at the some terminals to pay for transit fares while traveling around London.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.