The Impact of the VAT Decrease in Romania

On June 1, the VAT was decreased in Romania for all food products, non-alcoholic drinks, foodservice and draught beer. After the VAT was decreased, domestic consumption consolidated, and lower retail prices left more money in consumer's pockets that was spent on higher quantities of food and other products. Romania's overall economy also benefited, as Hungarians continue to come into Romania for food shopping. Although the positive impact of the VAT decrease is easy to see in grocery retailers, non-grocery retailers have not yet benefited from it. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.