The Impact of Video and AI in Modern Marketing: A Conversation with Alex Kanner

In this episode of the small business podcast series, host Jason interviews Alex Kanner, founder and CEO of Tap Social, about his recent acquisition of 22 Creations and the importance of video for small businesses. Alex discusses the merging of the two companies and how video content, particularly vertical video, is essential for brands today. He also delves into the efficiency of platforms like TikTok, Instagram, and Facebook for lead generation. The conversation covers Alex's inspiration behind the acquisition, his background in marketing, and how his experience with programmatic advertising sets him apart. The discussion also touches on the future of the industry, highlighting artificial intelligence and its impact on video and business. The episode concludes with a lightning round where Alex shares personal preferences and insights before providing contact information for collaboration. 00:00 Introduction to the Podcast and Guest 01:27 The Importance of Video in Business 03:44 The Acquisition Story 06:57 Challenges in Marketing for Small Businesses 15:13 The Future of Video and AI 17:23 Lightning Round and Conclusion