The Impact on Occupancy Outcomes of Making an Initial Human Connection with New Senior Living Leads

The initial connection with a senior living lead can make or break the sale. That's why it's so important to make the first connection a human connection with all new leads, and to track the metrics associated with those connections. Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Christa Daniello, Vice President of Sales at The Osborn, and Mona Hilton, CEO of Advantage Anywhere, about making a human connection with new leads, and how automation enables the sales team to focus on the human connection – i.e. picking up the phone – instead of babysitting lead nurturing activities.