The imperative step to maintain key accounts

With COVID-19 having impacted how marketing dollars are being spent across the board, clients are focusing more than ever on the 'value' that they are getting from their campaigns. So how can you differentiate yourself from your competition who may be approaching your key clients with similar offerings? In this episode of Killer Media Sales, hosts Alex Whitlock and Russell Stephenson unpack what it means to maintain your key accounts, explaining how going 'above and beyond' is often not an extra – but coming to be expected. They discuss the importance of having more than one contact associated with each account, why being well-intended is often not enough, and why wine-filled lunches with marketing managers can often do more harm than good.