The Importance of a Growth Strategy - with Jonathan Spence | Ep. 9

Why it's crucial to focus on sales & marketing during this economic recovery. > 4:30   - Why is it vital to have a growth agenda? > 8:01   - What capabilities does a company need to grow? > 13:10 - In an uncertain world is it better to not take any risks? > 20:51 - Are you really customer-focused? > 25:37 - What's the view on the growth strategy of M&S (Marks & Spencer)? > 27:54 - Several encouraging Sustainability & ESG trends. > 31:05 - Which is best - "Managed" or unbridled growth? > 37:19 - Which is better - Profitability, or Growth as an end in itself (eg Amazon, Netflix, WeWork)? > 42:34 - How much should companies spend on advertising? > 47:00 - How do we assess the business landscape and choose an appropriate strategy? > 52:30 - What are tips and traps of the "Renewal" strategy approach? > 54:40 - Bright spots and reasons to be optimistic, including from Mark Carney. To connect with Jonathan Spence: linkedin.com/in/jonathanspencemarketingtransformation (Copyright London Executive Advisors Ltd 2021.  All rights reserved.)