The importance of behaviour change with Professor Fiona Fylan

Behaviour change psychologist Professor Fiona Fylan discusses strategies for promoting safer behaviours with James Luckhurst. The conversation centres on the Safe System approach to road safety, which focuses on the psychological aspects of behaviour change. The two emphasize the importance of understanding human factors to effectively reduce road traffic incidents.Find Fiona Fylan hereFind out more about Project EDWARD here.Welcome to the Project EDWARD Podcast, where we explore data-driven actions for safe mobility. Join the EDWARD team and our key partners as we facilitate events, symposiums, webinars, discussions, and podcast episodes. Our mission is to share evidence-led good practices that support the Safe System. Tune in to stay informed and inspired by the latest in road safety and mobility innovations.Follow us on:FacebookLinkedInInstagram