The Importance of Being Seen: Maximizing Your Business's Exposure with Laura Sinclair

In this episode, we talk about: The importance of being seen and having your impact realized How to find new business leads without a lot of money Which platforms you should be using to expand your presence Consistency, authenticity, and awareness in marketing Resources + Links: * https://fastfoundations.com/officehours  Connect with us on Instagram | @fast.foundations * https://www.instagram.com/fast.foundations  Follow our hosts on Instagram! * Jim Carter | @causehacker https://www.instagram.com/causehacker/  * R.T. Custer | @rtcuster https://www.instagram.com/rtcuster/ And our special guest: * Laura Sinclair | @itslaurasinclair https://www.instagram.com/itslaurasinclair/ → Join our next in-person event!  https://fastfoundations.com/nextevent Subscribe to the podcast on your favorite podcast platform https://link.chtbl.com/FastFoundations   This podcast is brought to you by Carter & Custer Agency https://carterandcuster.com Show notes: In this episode, we are joined by Fast Foundations alumna Laura Sinclair. With over a decade of experience building digital marketing strategies for some of the world’s biggest brands, Laura now helps entrepreneurs get themselves and their businesses in front of new audiences. During our chat, Laura shares her wisdom on expanding your business's reach within a startup budget. She reminds us of the "why" behind marketing efforts, the importance of being seen, and how to do so in order for your impact to be realized. Laura emphasizes the importance of being present on platforms where your prospective clients are active. LinkedIn, she says, is crucial for connecting with business leaders, while Facebook ads can be effective in specific geographic areas with a high number of prospects. Furthermore, we dive deep into the relevance of Pinterest, discussing its potential as a search engine rather than simply a social media platform.  This episode was created from content from Fast Foundations' new community-based Office Hours featuring weekly educational topics and guided workshops. Listeners can sign up to join LIVE for next week's episode at https://fastfoundations.com/officehours.