The Importance of Benefit Valuation in Determining Return on Conservation with Joni Carswell

Joni Carswell joins the EcoMetrics Podcast as our first guest of 2026, and we couldn't think of a better kickoff to the year. Joni is the CEO and President of Texan by Nature, a nonprofit in Texas that has the big and very relevant vision of catalyzing collaborative conservation. Texan by Nature connects business and investment with nature based solutions, helping their partners make the business case for nature based solutions by showing the return on conservation. Using evidence based and data driven information, Texan by Nature aims to support different partners such as conservation organizations and corporations to fuel innovative and creative conservation solutions. Joni believes that the future of business and the health of our people are rooted and reliant on ecosystems and natural resources. Listen to this insightful conversation as Joni shares some great examples with something to learn for all of us. RESOURCESLearn more about Texan by Nature, their mission, and some of their recent projects at their website HERE. Joni and Ed both mentioned and discussed the Texan by Nature Return on Conservation Index. Read more about that HERE.