The Importance of Blogging

Are you a blogger? It's a proven fact that blogging, when done properly, is a major factor in driving traffic to your website, whether for personal or professional purposes. Today's guest is Joseph Grano, the President and CEO of Next-Mark, LLC., which provides marketing strategy and communications solutions to businesses throughout the United States and internationally, is the co-founder of The Healthcare Marketing Institute, a widely published author, public speaker, and executive performance coach and facilitator. Joe has more than 20 years of communications experience, having held executive management positions in the healthcare, technology, and financial services industries. Join Jim and Joe in a discussion on the importance of blogging, the role it plays in Social Media, and what makes up a successful blog.