EPISODE · May 10, 2023 · 32 MIN
The Importance of Creativity in Outbound with Will Aitken from Lavender
from Sales Signals
‘Be creative with outbound!’ Sellers are told this all the time. But what does it actually mean or entail, to think outside the box when it comes to prospecting? And why is it important to be creative in this new era of outbound? Why should leaders care about this trend, given the new era of outbound? Well, David sits down with Will Aitken, Social at Lavender, to discuss this.
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The Importance of Creativity in Outbound with Will Aitken from Lavender
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