The Importance of Data-Driven Marketing in Music with un:hurd's founder Alex Brees

Every label manager, A&R, music marketer, etc. uses numbers, statistics, and graphs to justify the decisions they make, to choose the right place to invest, or to find new trends. If you’re an artist, numbers are probably the last thing you’d like to look at. But in this constantly changing and very much data-driven music industry we're in, you either need to find someone to help you out or you’ve got to suck it up and start understanding what all those lines & charts mean. To shed some light on this, we’ve got Alex Brees here, the CEO & founder of  a London-based AI marketing company, called un:hurd. Alex is also a former senior analyst in Universal and has a rich background in marketing and operations. Links » un:hurd (@unhurd_) » Stereofox (@wearestereofox) » host (@atanas.kutsev) » Join our Discord Server Show notes [5:56] How Alex ended up in the music industry [8:00] On Keakie [11:50] On working in Universal [14:07] On the difference between major labels & independent ones/self-releasing [16:02] On importance of data in the music industry [18:19] On how tech helps handling data [19:44] On how AI is used in the music industry [21:42] On AI music creation [24:29] On data & context [25:24] On the Fleetwood Mac’s “Dreams” viral video on TikTok [27:44] On tightening the gap between major labels & independent ones/DIY artists [31:54] Tips on how to use data, what stats to look at & marketing approach [37:06] On playola & playlisting [43:27] On the success stories of M24 and MckNasty