The Importance of Emotional Connection in Marketing with Jodi Duncan

In this episode, Madison Miller interviews Jodi Duncan, owner and marketing consultant at Fletching Co, who explains how her consultancy takes a deep dive into marketing by looking at the psychology and consumer behavior side of marketing to help clients sell more and influence decisions. Jodi emphasizes the importance of understanding the target market beyond just demographics and working out what triggers them, what motivates them, why they do what they do, and why they think the way they do. They also discuss the psychology of buying and how marketers can use emotions to trigger a response. Jodi advises that accurate targeting and messaging are key, and suggests using emotional connections, social proofing, and cognitive biases such as anchoring and priming to improve marketing effectiveness. Jodi, the Owner and Head Marketing and Behavioral Insights expert at Fletch & Co. has over 18 years of crafting marketing strategies and understanding consumer behavior to pass on valuable knowledge to her clients. Key Questions: * How does psychology and behavior influence the buying process? 3:50 * What are the common mistakes in marketing for new or struggling practitioners? 16:54 * How can practitioners and coaches effectively market functional labs? 30:25 You can find more information about Jodi Duncan at:http://fletchandco.com.au/ https://www.instagram.com/fletchandco_/ If you want to discover your entrepreneur archetype, so you can create a practice that allows you to live life on your terms, check out my Entrepreneur Archetype Quiz here. Join The Profitable Practitioner private community here to gain business tools, support, and collaboration while growing your practice! Grab my Ultimate Course Creation Guide, to start scaling your practice and winning back your time. Follow us on IG: www.instagram.com/madimillercreative_   www.instagram.com/theprofitablepractitioner