The Importance of Good Customer and User Experience in Higher Education with Marc Riesenberg – CB78

Have you ever thought about the end-to-end customer experience of a student in higher education? From interfacing with the admissions department to the platforms used to register and access school resources – the overall customer and user experience impacts a student's success and perception of the program. In this episode, I speak with Marc Riesenberg, Director of Marketing for Coding with Kids, who spoke about implementing a CX program and improving the UX while serving as the Associate Vice President of Customer Experience at Bridgepoint Education. Bridgepoint is the parent company of Ashford University and University of the Rockies; its programs are delivered primarily via a progressive online learning platform. Find show notes and more details at customerbliss.com/cb78