Stop Reactive Marketing: Build a 12-Month Plan | Jared Yellin

Send us Fan MailMost business owners do not have a marketing plan.They have a collection of disconnected activities: an occasional email, a few social posts, and a promotion hurriedly created at the last minute.In this episode, Peter Boolkah speaks with Jared Yellin, founder of SYNDUIT, about the 12-month planning discipline that helped him bring order to a rapidly growing but increasingly chaotic business.Jared explains how operating without structure began affecting his team, his relationship and his own energy. He also reveals why a newsletter or a handful of social media posts should never be mistaken for a complete marketing plan.You’ll discover:Why reactive marketing keeps a business permanently on the defensiveHow poor planning can contribute to founder and team burnoutWhy marketing often sits outside a business owner’s natural strengthsThe difference between marketing activity and a marketing strategyWhy social media is only one part of a complete marketing systemThree types of social content that almost any business can createHow a 12-month plan creates consistency across email, social media, events, networking and other channelsWhy marketing should not be reinvented from scratch every weekMarketing should not exist solely inside the founder’s head. A clear annual plan creates consistency, gives the team something to execute and makes growth less dependent on the owner constantly generating the next idea.CONNECT WITH JAREDWebsite: https://www.jaredyellin.com/SYNDUIT: https://www.synduit.com/CONNECT WITH PETER BOOLKAHWebsite: https://www.boolkah.comLinkedIn: https://www.linkedin.com/in/boolkahInstagram: https://www.instagram.com/pboolkah/Facebook: https://www.facebook.com/BoolkahX: https://twitter.com/boolkahABOUT PETER BOOLKAHPeter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.His approach is direct, practical and built around one simple question:Do you own the business, or does the business own you?Learn more at https://www.boolkah.com