The Importance Of Humility And Strong Teams In Entrepreneurship feat. Kevin Sherman with Tractor Beverage Company

Proud Sponsor of The Small Business Origins Podcast In this episode, we learn all about Kevin Sherman, CEO of Tractor Beverage Company, as he discusses his experience working in the beverage industry, including creating the first sugar-free beverage for children at a previous company. Listen to his journey to becoming a board member and eventually CEO of Tractor Beverage Company, an organic non-GMO beverage company founded by three entrepreneurs, one of whom is a farmer with a talent for developing and designing beverages. The founders showed humility in recognizing their lack of experience in the industry and bringing on the speaker to help execute their vision. The company aims to provide healthier options for consumers, particularly in restaurants, universities, hospital systems, and corporate settings. They prioritize label transparency and avoiding preservatives but do not offer sugar-free options due to difficulties in making them taste good without harmful substitutes. Chapters: 00:06:00 Entrepreneur's Origin Story: Overcoming Adversity Through Business 00:12:55 Organic Non-GMO Beverages With No Preservatives And No Sugar-free Option 00:17:03 The Founders' Humility In Recruiting An Experienced Management Team For Their Beverage Company. 00:23:49 Importance Of A Strong Team For Company Success 00:26:35 The Virtue Of Justice In Entrepreneurship 00:33:25 Commitment And Fortitude In Entrepreneurship And Small Business Ownership 00:36:03 Support For Small Businesses And Entrepreneurs Tweetables: "We're the only ones doing completely organic non GMO. Complete label transparency. No preservatives in there." - Kevin Sherman "Look, the founders and I, and again, I go back to this because I think it's really important for everyone to hear on this, especially from an entrepreneurial standpoint, you can have the best idea in the world, but you've got to possess the humility to bring in the right people and the right team because you can have the best idea." - Kevin Sherman Links Mentioned: Tractor Beverage Company Website Tractor Beverage Company Twitter Tractor Beverage Company Instagram Tractor Beverage Company Facebook Kevin Sherman LinkedIn Beefy Marketing Website Small Business Origins Online John The Marketer's Links Sponsored Blog