EPISODE · Dec 3, 2020 · 9 MIN
The Importance of Identifying Market Segments
from The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams · host Bruce Chen
In this episode, Bruce talks about why market segment is so incredibly important when it comes to marketing to the correct customers. He also talks about the major advantages and disadvantages to marketing to companies with 100 people or less: that there are only 1-2 people you need to convince.
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The Importance of Identifying Market Segments
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