The Importance of Identity

In this episode, Asanka De Mel joins me.Asanka founded LOVI to create an authentic and united fashion identity rooted in Sri Lankan ethos. He hopes to share his love of this island paradise, its people and its culture with the world. Two things you should know: he’s a visionary working towards developing Sri Lanka and hell bent on building LOVI into an international fashion brand.In this episode, we explore the importance of identity and self-worth, the need for the business sector and business leaders to step up in the face of corrupt governments and how he got started in the tech industry.Highlights(1:54) Returning to Sri Lanka after 25 years in the US.(6:40) The switch to fashion is around identity.(9:07) What is the process of making and designing clothes?(19:16) The importance of identity and self-worth.(21:45) Creating a new sense of pride in Sri Lanka.(27:57) The need for the business sector and business leaders to step up in the face of corrupt governments.Linkshttps://www.lovisarongs.com/ Connect with me:Website: https://www.stanceadvocacy.com/Twitter: @CorpActivistInstagram: @corpactivist, @stanceadvocacyThis podcast is proudly produced by The Podcast Boutique