EPISODE · Jun 18, 2025 · 14 MIN
The Importance Of Knowing Where You’re Going
from Human-Centered Innovation · host Podgo
Before pursuing a goal, you must first determine why you want to achieve it. The same goes with research and science; before you can appreciate the results, you must first know the importance of where you’re going. What is the purpose of what you're trying to achieve, and have you thought about your audience as you develop your path forward? Lisa Marceau and Kristine Merz think talk these questions through as they embark on the final stages of their rebranding process. Listen in as the duo share their insights on the importance of making sure you understand your goal before you dive in.For more information, visit: https://chocolateandpeanutbutter.com/For more information about JKAM Investments, visit jkaminvestments.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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