The Importance of Messaging to Guests Matters More Than Ever | Ep. #256

As more and more countries begin their reopening, how can you make sure your hospitality property message doesn’t get lost in the clutter. I’m talking about messaging to guests.Is there a no-fail way for a hospitality property to avoid getting lost in the crowd as they get ready to open up again? The simple answer is - No. However, is that there are key steps hoteliers and innkeepers should consider as you start communicating with former and potential guests.Messaging to Guests IntroductionKeep guests up-to-dateOnce all your policies are in line and your employees are on board, an easy way to reassure guests of your hygiene standards is to set up a dedicated page on your website. If you are currently open, another quick and simple way to reassure guests is to take your 'cleanliness' ratings from your OTA listings and display them prominently on your site. Potential bookers care what other guests have to say as much as they care about your official policies.In terms of how you communicate the details of your COVID-19 policies, keep your content simple, well-structured and reassuring in tone and if you have the available resource, consider a short video that demonstrates the measures you have put in place. If you don't have the resource to film your own content; a slideshow-style reel of text over images may well be enough to get your key messages across. Get to the point quickly Don’t be wishy-washy with your messaging, get to the point as quickly as possible, so that it is impossible to ignore. Benefits and incentives – if they are appealing and relevant – always increase bookings. A strong lead in your message will compel people to continue and to hopefully act. In this environment, your readers do not have the time to wade through subtle approaches, so be sure to let your potential guests know immediately “what’s in it for them.”Continue reading or listening and I’ll share six more tips to messaging your guests plus, what to do when you see them face-to-face, right after a word from our sponsors.⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/the-importance-of-messaging-to-guests-matters-more-than-ever-256Get Your INNsider Tipshttps://keystonehpd.com/innsider-tipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herehttps://keystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/BEA6ebo2z_kA Division of Keystone Hospitality Property Development