The Importance of Optimizing Around the Right Thing with Arthur Colker

We finally got Arthur Colker CEO and Founder of StayFi on our show!A great conversation touching on his entrance into #hospitality and more importantly the evolution to bring actionable value to #propertymanagement companies.What started as a consulting/marketing gig for Heirloom turned into a product a vision to capture the email addresses of all individuals who tap into the wifi in specific #shorttermrentals.Email is the best way to help drive direct books through retargeting email marketing campaigns and StayFi gives managers a leg up on the competition.We also dive into brand focus, recession-proofing your business, the importance of charging for your #marketing costs, and how #data wins all.We really love this episode and it's exciting to see how StayFi has transitioned from a cool tech option that captures emails to a full-blown marketing platform giving property managers the tools to crush! Learn more about your ad choices. Visit megaphone.fm/adchoices