the importance of personal branding in your photography business

In this episode of Out of Office, Lauren Ashleigh (@laurenashleighneumann) shares why building a personal brand as a photographer is essential in today’s saturated market. She explains what personal branding really means beyond logos and presets, why connection drives bookings, and how strong positioning helps you attract aligned, higher-end clients. Lauren also breaks down practical steps to define your identity, show up confidently online, and create a consistent brand that leads to long-term growth in your photography business.In this episode of Out of Office, Lauren Ashleigh (@laurenashleighneumann) breaks down exactly how she grew her TikTok account from 0 to 60,000 followers as a wedding photographer — without going viral, hopping on every trend, or becoming someone she isn’t. Submit your questions to me here: ⁠https://forms.gle/MDsPAizpEFLdHvVg6⁠Submit your horror stories here: ⁠https://forms.gle/AfzHq8JTUYJ4UeFG8 ⁠Use code: PODCAST for 10% off any education resources: ⁠https://laurenashleighphoto.com/education⁠ Be sure to get on my mailing list to be in the know on educational resources: ⁠https://laurenashleigh.myflodesk.com/jointhelist⁠ Join my photography education Facebook group & reach out for community, advice, and grow with others: ⁠https://www.facebook.com/share/g/1Bohvg7BKy/⁠ Let’s be friends:⁠Follow me on Instagram⁠⁠Follow me on TikTok⁠If you loved this episode:- Leave a review- Screenshot + tag me on stories!