The Importance of Positioning

 Prefer just the Audio?  Click here. Episode Brief Description How you & your business show up in the world can be a bit of a struggle to figure out. In today's show, we talk about positioning and a couple of ways you can use it in your marketing to stand out Are you looking to create your ideal lifestyle?  Then we invite you to become a #lifestylebuilder. Find out more here. Key Insights & Timestamps [00:15] – Welcome [02:48] – Online businesses have created so much competition and can make it difficult for your customers to actually find you  [04:30] – What you do in the mind of your prospect or potential client is positioning  [08:18] – Even if you are not the face of your brand, your story is important. People like people  [09:10] – Start with your story, this will become your "Why"  [10:48] – Creating your mission statement  [15:09] – Creating the connection with your "people"  [20:09] – Creating your positioning statement  Who you are  What you stand for What is your purpose  [23:36] – Positioning toward your customer journey  [28:46] – Action Items  [29:29] – Tom's Bookshelf Your Homework Ariana's Homework What's one way you position your business that makes you stand out? Tom's Homework Reach out to your existing customers, or even new ones and ask what they percieve of you and your brand. How do you come across to them?  Tom's Bookshelf Positioning Get This Book Audible – Get Your First Audiobook Free! Amazon – Get The Physical or Kindle Version Resources Mentioned Show 51 – Understanding Your Customer Show 53 – Your Customer Journey Plan With Purpose: The Ultimate Guide to Creating Your Ideal Lifestyle Lifestyle Builders Mentorship Key Insights Learn how to create the brand  Create your positioning statement Discover ways to connect with customers and draw them to you, by really honing in on your brand and why you are the best solution for their needs  Free Guides Lifestyle Plan With Purpose Find Your Financial Freedom How to Hire a Coach Free Guides For You The post The Importance of Positioning appeared first on Tom & Ariana Sylvester.