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Episode Brief Description

How you & your business show up in the world can be a bit of a struggle to figure out. In today's show, we talk about positioning and a couple of ways you can use it in your marketing to stand out

Key Insights & Timestamps

• [00:15] – Welcome
• [02:48] – Online businesses have created so much competition and can make it difficult for your customers to actually find you 
• [04:30] – What you do in the mind of your prospect or potential client is positioning 
• [08:18] – Even if you are not the face of your brand, your story is important. People like people 
• [09:10] – Start with your story, this will become your "Why" 
• [10:48] – Creating your mission statement 
• [15:09] – Creating the connection with your "people" 
• [20:09] – Creating your positioning statement 
  • Who you are 
  • What you stand for
  • What is your purpose 
• [23:36] – Positioning toward your customer journey 
• [28:46] – Action Items 
• [29:29] – Tom's Bookshelf

Your Homework

Tom's Bookshelf

Positioning

Resources Mentioned

• Show 51 – Understanding Your Customer
• Show 53 – Your Customer Journey
• Plan With Purpose: The Ultimate Guide to Creating Your Ideal Lifestyle
• Lifestyle Builders Mentorship