The Importance of Positioning Your Business In The Marketplace Through Brand Alignment

Michelle Corr was this week's guest on Success Profiles Radio. She is the host of the radio show Michelle Corr 6°, which airs locally in Scottsdale, AZ, and on VoiceAmerica Talk Radio Network’s Variety and Health & Wellness Channels. Michelle is an expert in branding businesses, whether by audio, social media, vodcast, or public relations. We talked about her career in sports television and in radio, and we discussed her consulting practice where she and her business partner work on branding realignment for businesses. We talked about the importance of knowing who you are as a person and a business as defined by core values, and how that impacts the way you market yourself to the world. More specifically, we discussed business and personal archetypes and examples of each. Having a good idea who you are helps define your most effective branding strategies. We also discussed Michelle's Radio show which focuses on health and wellness, consumer advocacy, and much more. Finally, we discussed the importance of giving back, and how the energy involved in giving back impacts your life. If you want to know more about how to properly position your business in the marketplace, this is the show for you!