The Importance of PR in Manufacturing | Laura Crawford at Machinery & Manufacturing Magazine

In this episode of the Make and Market podcast, host Lawrence Chapman interviews Laura Crawford, founder of Machinery and Manufacturing Magazine. They discuss how manufacturers can align their PR and marketing strategies to differentiate themselves and engage audiences in a competitive market. Key Discussion Points:- Why consistent branding and messaging is crucial for standing out in a crowded market.- PR and marketing working hand-in-hand to portray a company's identity.- Sharing stories about people and processes - not just products - to foster engagement. - Getting started with social media.- Creating video content.