The Importance of QR Codes

What are QR codes and why have they become a key mobile marketing tool? Today's guest is Casey Ford, one of the founders of Tappinn, one of the leading platforms used in mobile marketing to consumers with QR codes.  The company launched in 2009 and has already put together some of the most innovative mobile tagging campaigns with top brands like Tag Heuer, Serta Mattress, Dunlop Sports and Tissot Watch.  Tappinn QR codes are some of the first mobile codes to be used in the U.S. and have been positioned in advertising as diverse as ads on the front page of The Wall St. Journal and USA Today, signage and store widows on New York’s 5th Avenue and the on the hood of Danica Patrick’s Nascar racecar.  Join Jim and Casey in a discussion about the evolution of QR codes and why they have become an integral part of the "New Marketing" age.