EPISODE · May 17, 2023 · 41 MIN
The Importance of Sales and Marketing Alignment with Liam Bartholomew, VP of Marketing at Cognism
from Sales Signals
Everyone talks about sales and marketing about having to be on the same page. But how does this process actually work? Does it differ depending on the size of the organisation? And how can sales adapt the demand gen mindset that marketers talk about? Find out how all of this has come to play at Cognism, as David sits down with our VP of Marketing, Liam Bartholomew.
Embed this episode
Ready to play
The Importance of Sales and Marketing Alignment with Liam Bartholomew, VP of Marketing at Cognism
0:00
41:20
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
Wild WinsDay
Wild WinsDay
Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day!
Daily Ops Boost
Joshua Johnston
Daily Ops Boost is your ultimate resource for mastering the inner workings of running a successful agency. This podcast is designed to redefine the way you perceive 'Operations,' going beyond systems and processes, and highlighting its pervasive role in every aspect of your agency - from lead generation, sales, and fulfillment, to HR and finance. Each week, we'll delve deep into strategic planning, client service, quality control, technology management, risk mitigation, and even cultural development to ensure your agency runs efficiently and effectively.
Profit Powerhouse
Glenn Poulos
Glenn Poulos is the co-founder, Vice President, and General Manager of Gap Wireless Inc., a leading product and service distributor for the mobile broadband and wireless markets. With over three decades of experience in sales, he has spent thousands of hours in the field or on the phone with customers and working with salespeople to help create several very successful companies. He is now also the host of this podcast, Profit Powerhouse!Our 20 to 30-min podcast shares amazing founder stories who reveal the smartest strategies for scaling TODAY.
From Passion to Profit: Heart Centered Strategies for FitPros
Nichola Page
Welcome to From Passion to Profit, the ultimate resource for fitness professionals driven by their passion to inspire and empower others on their business journey. Hosted by Nichola Page, a seasoned health and fitness business specialist, this show is tailored for FitPros and Studio Owners looking to supercharge their small business.Discover game-changing strategies and actionable tactics that will not only help you attract and retain clients but also transform your health & fitness venture into a thriving small business. Dive deep into topics like marketing, sales, financials, client retention, and business scalability. Learn how to master the art of growing a health & fitness business, and unlock the secrets to financial security, freedom, and flexibility.Join Nichola each week as she and her industry guests provides invaluable insights to guide you towards a successful and sustainable fitness business. Whether you've had your business for years or just starting ou
Frequently Asked Questions
How long is this episode of Sales Signals?
This episode is 41 minutes long.
When was this Sales Signals episode published?
This episode was published on May 17, 2023.
Can I download this Sales Signals episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!