The importance of sales education

What role does formal sales education play in shaping tomorrow’s sales leaders?In this episode of Oplev Salg, we explore how structured education influences modern sales careers, and whether academic training can truly outperform experience over time.Selma Kadic-Maglajlic from CBS is joined by Beatrice Soares and Markus Seidel to reflect on the impact of the Sales Management program and what it means to prepare for a future in a rapidly changing sales landscape.The episode dives into:How formal sales education compares to real-world experience over timeWhy frameworks, analytical tools and academic grounding matter in high-pressure situationsHow CBS integrates companies, cases and hands-on learning into the programWhy community, alumni engagement and peer networks are essential for future successThe increasing importance of AI skills, adaptability and lifelong learning in sales