The Importance Of Seeing Things From The Customer’s Point Of View

If you run a business, are you sure that every detail is being handled? When the little things aren’t being taken care of, it can be an indication that the big things aren’t going well. In this episode, Dan Sullivan and Jeffrey Madoff share the enormously important things companies have to do now to make sure customers keep coming back. Show Notes: In businesses, one of the first things to go is customer service. The only reason to shop in person rather than online is because it becomes a social event in a certain way. The purpose of automation can be to free someone up so they can have more time with customers. When a company starts cutting costs, especially by firing people, it shows you that they’re packaging the company for sale. The cost of personal service is going up. People interacting with people has a hundred times more dimensions than people interacting with mechanical replacements for people. Some people delude themselves into thinking that because AI can form an answer, it’s somehow sentient and like a person but even more efficient. These days, luxury means an actual person paying attention to you. It’s harder to get people’s attention now than it was 30 years ago. Having a great reputation is much more important than having great marketing. Resources: The Referability Habits™ Who Not How by Dan Sullivan and Dr. Benjamin Hardy The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy Within The Context of No Context by George W.S. Trow Creative Careers Madoff Productions Strategic Coach