The importance of stories in an age of algorithms with Stuart Feil

In this episode of The Craft, Shorthand’s Dawn Murden chats with Stuart Feil, VP, Branded Content at Adweek.Stuart talks about how to be creative in the world of advertising, where clients, deadlines, and algorithms are often front of mind. As Stuart says, “We have to balance the needs of the audience and the needs of the client and make sure that both are met, which is not always the easiest thing in the world.”Listen as Stuart and Dawn discuss changes in media and advertising over the last few decades, the ongoing importance of storytelling, and the challenges content creators face today. Guest-at-a-glanceGuest Name: Stuart FeilWhat he does: Stuart is VP, Branded Content at Adweek.Company: AdweekNoteworthy: Stuart was a journalist at the start of the computer age, working for Electronic News as the Chief Computer News Reporter in the mid 1980s. Where to find Stuart: LinkedInSome inspiring content from StuartA marketer's guide to TwitchWhen marketing goes haywireMore linksDawn Murden on LinkedInShorthand on LinkedIn