The Importance Of Streaming And The Related Scams To Avoid–Michael Sloan, Streaming Promotions (Ep 179)

Michael Sloan is the CEO of Streaming Promotions, a strategic streaming platform promotion company. Founded in 2015, Streaming Promotions works to increase their clients footprint on streaming services with music adoption and traction on streaming platforms, specifically Spotify. Michael was recently quoted in Rolling Stone discussing competition for ear-time on Spotify. In our conversation, Michael explains why streaming promotion is important and explains the related ecosystem of Spotify playlists, artists, consumers and labels. He also gives insight into Spotify curated versus independently curated playlists, how Streaming Promotions identifies playlists that matter, how they find artists they want to work with, scams to avoid, and what artists should be asking as they look into this world of streaming promotions.