The Importance of the Networked Readiness Index for Businesses

The Networked Readiness Index (NRI) is a ranking published yearly by the World Economic Forum measuring the likelihood a country exploits opportunities in information and communications technologies and is used to benchmark the sophistication and development of a countries IT infrastructure. This measure is important for businesses looking to enter new countries as it can easily determine if a country can support a business that relies on the Internet.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.