The Importance of Trust in the Herbal Industry | Featuring Mark Blumenthal

This week on Everything You Didn't Know About Herbalism, we are joined by a leader in the herbal industry whose dedication to providing accessible and reliable education thrives in just about every corner of the herb world, Mark Blumenthal. Join Tommy and Mark as they dissect the importance of having trust in an herbal product—not only for the herb itself, but more importantly, trust in the company who makes it. Through the Botanical Adulterants Prevention Program (BAPP) by the American Botanical Council (ABC), Mark and his team of experts spend countless hours researching and unmasking deceptive herbal products prevalent in the vast sea that is the herbalism industry today. Mark's work highlights a science-based approach to herbalism while simultaneously recognizing the rich folklore and cultural traditions behind it. 📺 PREFER VISUAL LEARNING? Check out this episode on Youtube! As always, we thank you for joining us on another botanical adventure and are so honored to have you tag along with us on this ride. Remember, we want to hear from you! Your questions, ideas, and who you want to hear from are an invaluable piece to our podcast. Email us at [email protected] to let us know what solutions we should uncover next within the vast world of herbalism. Learn more about Mark and the American Botanical Council below! ⬇️ 🌿 Mark Blumenthal is the Founder and Executive Director of the American Botanical Council (ABC)—a leading, independent, research and educational nonprofit organization dedicated to disseminating accurate, reliable, and responsible information on herbs and medicinal plants, teas, essential oils, phytomedicines, beneficial plants, and edible and medicinal fungi. Blumenthal is Editor-in-Chief and Publisher of HerbalGram, ABC's international peer-reviewed quarterly journal. He is also the founder and director of the ABC-AHP-NCNPR Botanical Adulterants Prevention Program (BAPP), a nonprofit international consortium committed to extensively researching and exposing adulteration and fraud in botanical ingredients sold in the global market. In 2010 he received the American Society of Pharmacognosy's Varro E. Tyler Award and in 2018 he was named Outstanding International Ethnopharmacologist by the Indian Society for Ethnopharmacology, and WholeFoods Magazine named Blumenthal Person of the Year in 2023. He has appeared on more than 400 radio and television shows and has written more than 500 articles, reviews, and book chapters and forewords for many publications. He was awarded Natural Health Magazine's Hall of Fame Award for "…opening America's eye to the healing powers of herbs." For more than 50 years, he has been a leader in the global botanical and natural products community, promoting science-based herbal education and respect for scientific and clinical research, ethnobotanical traditions, sustainable and regenerative practices, and authenticity and transparency in the manufacture and marketing of herbs and phytomedicines. 📗 Read The Undisclosed Presence of Excipients and Diluents in Botanical Extracts  🌿 Check out HerbalGram issues!  📺 Tune in to HerbTV -- Mark's free video resource  ~~~ Join our community! Subscribe to the Mountain Rose Herbs newsletter Subscribe to Mountain Rose Herbs on YouTube Follow on Instagram Like on Facebook Follow on Pinterest Read the Mountain Rose Herbs blog Follow on TikTok Strengthening the bonds between people and plants for a healthier world. Mountain Rose Herbs www.mountainroseherbs.com