EPISODE · Jun 30, 2023 · 53 MIN
The Importance of UX in Marketing
from Ahead of the Game · host Digital Marketing Institute
User Experience - UX - can be a mystifying term for many. Is it about design, or customer interface, or strategy? It's actually all of those things, along with learning to make commerical decisions based on real customer data. Brian Herron of award-winning UX agency Each&Other joins Will Francis for a eye-opening discussing exploring the prcoess that is UX. At the end he offers 3 top tips on what you can do today to start applying some best practice yourself to your marketing efforts. ------------------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at [email protected]. We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey on www.digitalmarketinginstitute.com/blog/survey
What this episode covers
User Experience - UX - can be a mystifying term for many. Is it about design, or customer interface, or strategy? It's actually all of those things, along with learning to make commerical decisions based on real customer data. Brian Herron of award-winning UX agency Each&Other joins Will Francis for a eye-opening discussing exploring the prcoess that is UX. At the end he offers 3 top tips on what you can do today to start applying some best practice yourself to your marketing efforts. ------------------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at [email protected]. We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey on www.digitalmarketinginstitute.com/blog/survey
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The Importance of UX in Marketing
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