EPISODE · Dec 22, 2020 · 57 MIN
The Importance of Web Tracking and Tag Management
from Getting Granular · host Chris Cesar, Mark Lee, Granular
Why is tagging and analytics so important? (2:24)What you are missing if you are not tagging and tracking (4:44)How and when to optimize based on the data (8:29)How it can affect your bottom line (11:52)Three reasons businesses are not using tracking (21:46)How to educate yourself on GTM & GA (24:15)Actionable items that businesses can and should be tracking (38:27)Ways to set up Google Analytics (46:04)Importance of learning to use the data once implemented (50:52)Recap main takeaways (53:51)Helpful GTM/GA Resources:Google Analytics AcademyMeasure SchoolConversionXLAnalyticsManiaSimo AhavaLoves Data
Embed this episode
What this episode covers
Do you know what users are doing on your site? What pages are they looking at, what form did they fill out, what link did they click, how far did they scroll and how did they exit? Implementing web tracking and tag management may seem a daunting task, but it provides valuable insights on what and how your users are interacting with your site. It’s more than just “nice to have” it can be crucial.
Ready to play
The Importance of Web Tracking and Tag Management
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.