The importance of well-defined marketing strategy

Tom Willis is the Co-founder and Chief Marketing Officer of Lawpath, Australia's number one online legal platform. His passion and dedication led him to be listed as one of B&T's 30 under 30 in 2020, and to become a finalist for Young Marketer of the Year at the 2019 ADMA awards. In today's episode, Tom shares the importance of businesses having the correct legal documentation, and how Lawpath was created to help solve this problem. He'll share the strategies Lawpath used in growing their business, and how important having a defined marketing and sales plan is to business. Plus, the benefits of strategies such as layered advertising strategy, Paid Digital Advertising, and well-defined SEO.   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.See omnystudio.com/listener for privacy information.