The importance of working towards the same goal

In this episode of Killer Media Sales, Momentum Media head of editorial Katarina Taurian, joins host Alex Whitlock to reveal her top tips for sales teams working in collaboration with journalists. The pair discuss the need for open lines of communication and why each understanding their role in the sales process is paramount to strong working relationships.    Katarina reveals the importance of those initial conversations to ensure you are working towards the same end goal, and shares the pitfalls to be weary of when setting expectations.