The Important Role of Story in Change Management with Jennifer Roth

In this episode of the Change Management Review™ Podcast, Brian Gorman interviews Jennifer Roth – a senior marketing communications professional with extensive experience developing innovative strategies for informing, guiding, and motivating people. Her unique blend of creativity and analytics has created value for a wide variety of organizations, from mid-sized local businesses to Fortune 500 corporations. We communicated by painting stories on cave walls before we had language; the human mind is a story processor, not a logic processor. In this podcast, Managing Editor Brian Gorman and Jennifer Roth discuss the ways in which story can become a valuable change management tool and the importance of becoming skilled storytellers as change practitioners. This is one of a series of podcasts resulting from weekly discussions in the Clubhouse Change Management Reinvented room. Tune in and get Jennifer’s answers to questions like: What role, if any, should story play in change management? Why should change practitioners bring storytelling into their toolkits? How do clients respond to the idea of creating change stories as part of their initiatives? How might you shape a change story? Why is the role of emotion in story so important to organizational change? What if I’m not a good storyteller?