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May 4, 2026 43 min

The In-Between Is the Hard Part

from Leading Human Hosted by Chad Prevost

The very first episode of The Difficulty. A 50-year-old paperweight on my father’s desk turned out to be a line from a 1900 Irish play, and the seed of this show. What you’re getting on Mondays vs. Thursdays, what’s launching this week at crossroadspublishing.group, the founding-and-selling of C&R Press, the Terminus Magazine “just make it real” lesson, and the $4,000 bestseller campaign I almost said yes to two days ago. 00:00 Welcome — we’re not about perfectionism, we’re about idealizing 03:00 The motto: the difficulty in life is the choice 04:30 Origin of the quote — my father’s rock paperweight, George Moore, 1900 08:00 What this show is NOT (and is) 11:30 The free Difficulty Field Guide 12:30 What’s launching this week: the show, the site, IF/THEN Books, Iris #1 17:00 Crossroads Publishing services — for writers with a body of work 20:00 Who I am — PhD, ICF coach, Enneagram, C&R Press 1996-2015, 50+ books 24:00 Making it real imperfectly — the Terminus Magazine origin story 30:00 Who this show is for 33:00 The $4,000 Brody bestseller campaign and $2,000 Cohen Groundbreakers 38:00 The in-between is the hard part — the real difficulty isn’t the choice 42:00 What’s coming Thursday: how to stop believing your stuff is special The Difficulty Field Guide (free PDF — eight difficulties every creative life faces) Iris Blackwood and the Curse of Hemlock Island (launching Tuesday May 5, with free Decision Tree map and educator’s reading guide) Crossroads Publishing Group — IF/THEN Books, Crossroads Press services, free resources. Subscribe to The Descent (the show’s hub): YouTube: https://www.youtube.com/@chadprevostwriter Personal site: https://chadprevost.com Mentioned in this episode: - George Moore, The Bending of the Bough (1900) — the source quote - C&R Press (founded 2006, sold 2015) - Terminus Magazine (Atlanta literary magazine origin story) - Game Time Books — earlier interactive-fiction venture - Dave Chesson / Kindlepreneur — Publisher Rocket - Paul G. Brody / Brody Consulting — bestseller campaign service - Bryan Cohen / Best Page Forward — Groundbreakers community - Robert Frost — “the road less traveled” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chadprevost.substack.com

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This episode was published on May 4, 2026.

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